Human Written & Fact Checked · Updated
274 Dating App Statistics for 2026
Three in ten US adults have used a dating site or app, and one in ten partnered adults met their current partner on one, in Pew Research Center's July 2022 survey of online dating. Among US heterosexual couples who met in 2017, 39% met online, in a Stanford-led study published in PNAS.
The dating companies report their own scale. Match Group averaged 14.2 million Payers across its brands in 2025, Tinder had 8.8 million Payers in the fourth quarter of 2025, Bumble Inc. averaged 3.7 million Total Paying Users in 2025 and Grindr reported 15.0 million average monthly active users.
This page gathers dating app figures from each producer in one place: who uses the apps and why, what users experience, how couples meet, what Match Group, Tinder, Hinge, Bumble and Grindr report, how Gen Z dates, singles and marriage trends, romance scams and dating violence. Survey shares, company operating figures, academic studies, official statistics and fraud reports measure different things, so every figure names its producer, country and period, and the totals are never added together.
Headline figures
- 30% of US adults have ever used a dating site or app, the same share as in 2019, in a Pew survey of 6,034 adults in July 2022. (Pew Research Center (online dating survey 2022), Feb 2023)
- 10% of partnered US adults met their current spouse or partner through a dating site or app, in the same July 2022 survey. (Pew Research Center (online dating survey 2022), Feb 2023)
- Among US heterosexual couples who met in 2017, 39% met online, against 2% of those who met in 1995, in a study by researchers at Stanford University and the University of New Mexico. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- Match Group, owner of Tinder and Hinge, reported 14.2 million Payers on average across its brands worldwide in 2025, down 5% on 2024. (Match Group (Q4 2025 results release), Feb 2026)
- Tinder had 8.8 million Payers in the fourth quarter of 2025, down 8% on a year earlier, on Match Group's own reporting. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- Hinge's Direct Revenue was $690.9 million in 2025, up 26% on 2024, as reported by Match Group. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- Bumble Inc., which owns Bumble and Badoo, reported 3.7 million Total Paying Users worldwide for 2025, down 11.5% from 4.1 million in 2024. (Bumble Inc. (Q4 2025 results release), Mar 2026)
- Grindr reported 15.0 million Average MAUs (monthly active users) worldwide for 2025, against 14.2 million for 2024. (Grindr (Form 10-K 2025), Mar 2026)
- The FBI's Internet Crime Complaint Center received 23,159 confidence and romance fraud complaints in 2025, with reported losses of $929,287,469. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- UK Finance counted 6,335 romance scam cases in the UK in 2025 with losses of £39.2 million, the highest loss total it has ever reported. (UK Finance (Annual Fraud Report 2026), Jun 2026)
- 38% of US adults who have used a dating site or app say they have received unsolicited sexually explicit messages or images, in Pew's July 2022 survey. (Pew Research Center (online dating survey 2022), Feb 2023)
- 47% of US adults under 30 are single, meaning not married, living with a partner or in a committed relationship, in Pew's 2022 survey. (Pew Research Center (marriage and dating facts 2024), Feb 2024)
- The estimated median age at first marriage in the US reached 30.8 for men and 28.4 for women in 2025, up from 23.5 and 21.1 in 1975. (US Census Bureau (Families and Living Arrangements 2025), Dec 2025)
- Among US high school students who dated in the past year, 9.7% experienced sexual dating violence and 8.5% physical dating violence, in the CDC's 2021 Youth Risk Behavior Survey. (CDC (MMWR, YRBS 2021), Apr 2023)
How many people use dating apps?
Most US adults have never used a dating site or app, and fewer than one in ten used one in the past year. Use is far more common among adults under 30, people who have never married and lesbian, gay and bisexual adults.
- 9% of US adults used a dating site or app in the past year, a separate measure from having ever used one. (Pew Research Center (online dating survey 2022), Feb 2023)
- By age, 53% of US adults aged 18-29 have ever used a dating site or app, against 37% of those aged 30-49, 20% of those aged 50-64 and 13% of those 65 and older. (Pew Research Center (online dating survey 2022), Feb 2023)
- 34% of US men have ever used a dating site or app, against 27% of women. (Pew Research Center (online dating survey 2022), Feb 2023)
- 51% of lesbian, gay or bisexual US adults have ever used a dating site or app, against 28% of straight adults. (Pew Research Center (online dating survey 2022), Feb 2023)
- By marital status, 52% of US adults who have never been married have used online dating, against 46% of those living with a partner, 36% of divorced, separated or widowed adults and 16% of married adults. (Pew Research Center (online dating survey 2022), Feb 2023)
- In 2022, 45% of single Americans who were searching for a relationship or casual dates used an online dating platform that year. (Pew Research Center (marriage and dating facts 2024), Feb 2024)
- Among US internet daters, the share who had used a phone app for online dating rose from 30% in 2013 to 54% in 2015, in the study authors' tabulation of two Pew surveys. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
Pew surveyed 6,034 US adults from 5 to 17 July 2022. Having ever used a dating site or app and having used one in the past year are separate measures. The 2013 and 2015 phone app shares are the study authors' own tabulation of earlier Pew surveys.
How many people in Germany use dating apps?
- 53% of internet users aged 16 and over in Germany have used an online dating platform, in a 2025 survey by the digital industry association Bitkom. (Bitkom (online dating survey 2025), Mar 2025)
- 33% of internet users in Germany have used a dating app such as Tinder, Bumble or Hinge, rising to 61% of those aged 16-29 and 44% of those aged 30-49. (Bitkom (online dating survey 2025), Mar 2025)
- 78% of online dating users in Germany find this form of dating superficial, 64% say it makes meeting new people in person harder and 37% feel overwhelmed by the choice. (Bitkom (online dating survey 2025), Mar 2025)
- 54% of online dating users in Germany say their dates rarely make it to a real meeting, and 59% find ghosting hurtful. (Bitkom (online dating survey 2025), Mar 2025)
- 49% of people in Germany who have used online dating found a relationship through it, and 29% were still in that relationship, in Bitkom's 2024 survey. (Bitkom (online dating survey 2024), Feb 2024)
- Among online dating users in Germany in 2024, 52% were looking for a long-term relationship (57% of women and 49% of men), 35% for casual flirting and 24% for erotic meetings or one-night stands (36% of men and 10% of women). (Bitkom (online dating survey 2024), Feb 2024)
- 33% of online dating users in Germany had used a paid service at some point, in the 2024 survey. (Bitkom (online dating survey 2024), Feb 2024)
Bitkom is the German digital industry association and runs its own surveys of internet users aged 16 and over in Germany. The figures cover Germany, not the EU, and are not comparable with Pew's surveys of all US adults.
Which dating apps do people use?
Tinder is the platform most US online daters say they have tried, and its users skew young. Older users lean towards Match, long-term partners are the most cited reason for using the apps, and about a third of users have paid at some point.
- 46% of US online dating users say they have ever used Tinder, followed by Match (31%) and Bumble (28%). (Pew Research Center (online dating survey 2022), Feb 2023)
- OkCupid, eharmony and Hinge have each been used by about a fifth of US online dating users, Grindr by 6% and HER by 3%. (Pew Research Center (online dating survey 2022), Feb 2023)
- 79% of US online dating users under 30 have used Tinder, against 44% of users aged 30-49, 17% of users aged 50-64 and 1% of those 65 and older. (Pew Research Center (online dating survey 2022), Feb 2023)
- US online dating users aged 50 and older are about five times more likely to have used Match than Tinder (50% against 11%). (Pew Research Center (online dating survey 2022), Feb 2023)
- Tinder says on its press page that its users have made 100+ billion total matches. This is the company's own claim. (Tinder (press room), 2026)
Pew's platform shares are survey answers from US adults who have ever used a dating site or app. They are not company user counts and are not comparable with the figures the companies report.
Why do people use dating apps?
- 44% of US adults who used a dating site or app in the past year say a major reason was to meet a long-term partner, and 40% say a major reason was to date casually. (Pew Research Center (online dating survey 2022), Feb 2023)
- 24% of past-year users in the US say a major reason was to have casual sex, and 22% to make new friends. (Pew Research Center (online dating survey 2022), Feb 2023)
- Casual sex was a major reason for 31% of US men who used a dating platform in the past year, against 13% of women. (Pew Research Center (online dating survey 2022), Feb 2023)
How many dating app users pay?
- 35% of US online dating users say they have ever paid to use a dating site or app, including for extra features. (Pew Research Center (online dating survey 2022), Feb 2023)
- By income, 45% of US online dating users with upper incomes have paid, against 36% of those with middle incomes and 28% of those with lower incomes. (Pew Research Center (online dating survey 2022), Feb 2023)
- 41% of US online dating users aged 30 and older have paid, against 22% of those under 30, and 41% of men against 29% of women. (Pew Research Center (online dating survey 2022), Feb 2023)
These are survey answers about ever having paid. They are a different measure from the paying-user counts that Match Group, Bumble Inc. and Grindr report.
Do people have good experiences on dating apps?
Slightly more US users describe their experiences as positive than negative, but women are split down the middle. Women are more likely to feel swamped by messages and men to feel short of them.
- 53% of US adults who have used a dating site or app say their experiences were very or somewhat positive, and 46% say they were very or somewhat negative. (Pew Research Center (online dating survey 2022), Feb 2023)
- 57% of US men who have used online dating report positive experiences, while women are roughly split: 48% positive and 51% negative. (Pew Research Center (online dating survey 2022), Feb 2023)
- 61% of lesbian, gay or bisexual users in the US report positive experiences with online dating, against 53% of straight users. (Pew Research Center (online dating survey 2022), Feb 2023)
- 54% of US women who used a dating platform in the past year have felt overwhelmed by the number of messages they received, against 25% of men. (Pew Research Center (online dating survey 2022), Feb 2023)
- 64% of US men who used a dating platform in the past year have felt insecure because of a lack of messages, against 40% of women. (Pew Research Center (online dating survey 2022), Feb 2023)
- Across all past-year users in the US, 55% have felt insecure about a lack of messages and 36% overwhelmed by the number they received. (Pew Research Center (online dating survey 2022), Feb 2023)
- 42% of US adults say online dating has made the search for a long-term partner easier, 22% say it has made it harder and 32% say it has made no difference. (Pew Research Center (online dating survey 2022), Feb 2023)
- Among US adults aged 18-29, 35% say online dating has made the search for a long-term partner easier and 33% say harder. (Pew Research Center (online dating survey 2022), Feb 2023)
The bases differ. Ratings of the experience come from everyone who has ever used a dating site or app, the message questions from people who used one in the past year, and the easier-or-harder question from all US adults.
How common is harassment on dating apps?
Common, particularly for women under 50, and US adults are divided on whether online dating is a safe way to meet people. Surveys of users in the US and Australia are given separately because they ask different questions of different samples.
- Among all US online dating users, 24% have been called an offensive name and 6% have been threatened with physical harm; the chart below shows all four behaviours Pew asked about. (Pew Research Center (online dating survey 2022), Feb 2023)
- Among US women under 50 who have used dating sites or apps, 56% have received unsolicited sexually explicit messages or images, 43% have experienced continued unwanted contact, 37% have been called an offensive name and 11% have received threats of physical harm. (Pew Research Center (online dating survey 2022), Feb 2023)
- 52% of US adults who have used dating sites and apps say they have come across someone they think was trying to scam them. (Pew Research Center (online dating survey 2022), Feb 2023)
- That share is 63% among men under 50, 47% among men aged 50 and older and 44% among women of any age. (Pew Research Center (online dating survey 2022), Feb 2023)
- 48% of US adults say online dating is a very or somewhat safe way to meet people, down from 53% in 2019. (Pew Research Center (online dating survey 2022), Feb 2023)
- 60% of US adults say companies should require background checks before someone creates a dating profile, 15% say they should not and 24% are not sure. (Pew Research Center (online dating survey 2022), Feb 2023)
- In an earlier Pew survey in 2019, 69% of lesbian, gay or bisexual online daters in the US had experienced at least one form of harassment on dating sites or apps, against 52% of straight online daters. (Pew Research Center (LGB online daters 2020), Apr 2020)
- 56% of LGB online daters had received a sexually explicit message or image they did not ask for, against 32% of straight online daters, and 48% against 35% had been contacted again after saying they were not interested. (Pew Research Center (LGB online daters 2020), Apr 2020)
- 41% of LGB online daters had been called an offensive name, against 25% of straight online daters, and 17% against 7% had been threatened with physical harm. (Pew Research Center (LGB online daters 2020), Apr 2020)
- 65% of LGB adults who had used online dating sites or apps said in 2019 that their experience was very or somewhat positive, against 56% of straight online daters. (Pew Research Center (LGB online daters 2020), Apr 2020)
- Among US adults who were single and looking to date in 2019, 65% of women had experienced at least one of six harassing behaviours from someone they dated, against 50% of men. (Pew Research Center (dating survey 2019), Aug 2020)
- Match Group says Face Check, Tinder's facial verification feature, has led to a more than 50% reduction in interactions with bad actors in the markets where it has been rolled out. This is the company's own claim about its own platform. (Match Group (Q4 2025 results release), Feb 2026)
Pew's 2022 and 2019 surveys are separate surveys of US adults with different question sets, so their shares are not one series. The scam figure is a perceived encounter reported by users, not a fraud report or a loss.
What do dating app users in Australia report?
- 72.3% of Australian dating app and website users surveyed by the Australian Institute of Criminology had been subjected to at least one form of online dating-app-facilitated sexual violence in the previous five years. (Australian Institute of Criminology (Research Report 25), Oct 2022)
- Sexual harassment was the most common form reported (69.0%), including being contacted again after saying they were not interested (47.3%) and being sent sexual images they did not ask for (40.9%). (Australian Institute of Criminology (Research Report 25), Oct 2022)
- 45.0% of respondents had been subjected to abusive and threatening language, 27.6% had been stalked online and 18.8% had been subjected to image-based sexual abuse online. (Australian Institute of Criminology (Research Report 25), Oct 2022)
- 34% of respondents had been subjected to in-person sexual violence by someone they met on a dating app or website in the previous five years, including 27.3% who had been subjected to sexual assault or coercion. (Australian Institute of Criminology (Research Report 25), Oct 2022)
- 10.0% of respondents reported having a drink spiked in an attempt to coerce them into a sexual act, 18.8% reproductive and sexual health-related abuse and 14.3% in-person stalking. (Australian Institute of Criminology (Research Report 25), Oct 2022)
- Online dating-app-facilitated sexual violence was reported by 86.6% of LGB+ women, 84.5% of non-binary respondents, 79.2% of LGB+ men, 79.1% of heterosexual women and 61.5% of heterosexual men. (Australian Institute of Criminology (Research Report 25), Oct 2022)
The Australian Institute of Criminology is a government research body. Its figures describe the dating app and website users in Australia who answered its online survey, over a five-year recall period, and are not comparable with Pew's US shares.
How many couples meet online?
Meeting online has become the most popular way for US heterosexual couples to meet, in the words of a Stanford-led study. Pew's surveys of all partnered US adults give much lower shares, because they are a different measure.
- For heterosexual couples in the US, meeting online has become the most popular way couples meet, overtaking meeting through friends for the first time around 2013, the study's authors write. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- Between US heterosexual couples who met in 1995 and those who met in 2017, the share who met through friends fell from 33% to 20%, through family from 15% to 7% and through coworkers from 19% to 11%. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- Over the same period the share who met in a bar or restaurant rose from 19% to 27%, while meeting in primary or secondary school fell from 10% to 5%, in church from 7% to 4%, through neighbours from 8% to 3% and in college from 9% to 4%. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- The share of US heterosexual couples who met online was 0% for couples who met before 1995 and about 22% for couples who met in 2009, when the rate appeared to have plateaued. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- 89% of US heterosexual couples who met online, in the study's 2017 survey, were previously strangers. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- Only 3.7% of the couples who met online in the 2017 survey met through some form of third-person intervention, down from 11.2% in the 2009 survey. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- How couples met had no significant effect on the risk of breakup once the decade of meeting was controlled for, the study found. (Rosenfeld, Thomas and Hausen (PNAS 2019), Aug 2019)
- About 65% of US same-sex couples who met in 2017 met online, according to the authors' manuscript of the same paper. The figure is not in the published PNAS text. (Rosenfeld, Thomas and Hausen (authors' manuscript), Jul 2019)
- 20% of partnered US adults under 30 met their current spouse or partner on a dating site or app, as did 24% of partnered lesbian, gay or bisexual adults. (Pew Research Center (online dating survey 2022), Feb 2023)
- In Pew's 2019 survey, 32% of partnered US adults said they first met their spouse or partner through friends or family, 18% through work, 17% through school and 12% online. (Pew Research Center (dating survey 2019), Aug 2020)
- In the same 2019 survey, 21% of partnered US adults aged 18 to 29 said they met their partner online, as did 28% of partnered lesbian, gay or bisexual adults against 11% of straight adults. (Pew Research Center (dating survey 2019), Aug 2020)
Three measures appear here and are not compared. The PNAS study gives the share of heterosexual couples by the year they met, from the How Couples Meet and Stay Together surveys of 2009 and 2017. Pew's 2022 survey asks all partnered adults whether they met through a dating site or app, and its 2019 survey asked about meeting online. The same-sex couples figure comes only from the authors' manuscript.
How many couples in Japan met online?
- In Japan, married couples who met online, including through dating apps, account for 20.2% of couples in the 2025 National Fertility Survey, against 11.0% in the previous survey. (IPSS Japan (17th National Fertility Survey), Sep 2026)
- Among unmarried respondents in Japan, 19.6% of men and 27.8% of women have a romantic partner. (IPSS Japan (17th National Fertility Survey), Sep 2026)
- The share of unmarried respondents in Japan who met their partner online, including through dating apps, rose to 19.8% for men (from 11.9%) and 23.0% for women (from 17.9%). (IPSS Japan (17th National Fertility Survey), Sep 2026)
- One in three unmarried individuals in Japan do not want to be in a relationship. (IPSS Japan (17th National Fertility Survey), Sep 2026)
The National Institute of Population and Social Security Research surveys married couples and unmarried individuals in Japan. Its shares are not comparable with the US studies above.
How big is Match Group?
Match Group, which owns Tinder, Hinge, Match, OkCupid and other brands, takes about $3.5 billion a year. Its revenue was flat in 2025 because fewer people paid while each payer spent more.
View data table
| Period | Value |
|---|---|
| 2022 | 16,336k |
| 2023 | 15,602k |
| 2024 | 14,898k |
| 2025 | 14,165k |
- Match Group's Total Revenue was $3,487 million in 2025, against $3,479 million in 2024, which the company describes as flat. (Match Group (Q4 2025 results release), Feb 2026)
- Match Group's Direct Revenue was $3,415 million in 2025. (Match Group (Q4 2025 results release), Feb 2026)
- Match Group's Revenue per Payer (RPP) was $20.09 a month in 2025, up 5% on 2024. (Match Group (Q4 2025 results release), Feb 2026)
- Match Group averaged 16,336 thousand Payers in 2022 and 15,602 thousand in 2023. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- Match Group averaged 14,898 thousand Payers in 2024, down 5% on 2023. (Match Group (Q4 2024 results release), Feb 2025)
- Match Group's RPP was $15.97 a month in 2022 and $17.67 in 2023. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- Match Group's RPP was $19.12 a month in 2024, up 8% on 2023. (Match Group (Q4 2024 results release), Feb 2025)
- Match Group's Total Direct Revenue was $3,130.2 million in 2022 and $3,308.1 million in 2023. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- Match Group's Direct Revenue was $3,418 million in 2024, up 3% on 2023. (Match Group (Q4 2024 results release), Feb 2025)
- By region, Match Group averaged 7,579 thousand Payers in the Americas in 2023 (8,169 thousand in 2022), 4,462 thousand in Europe (4,599 thousand) and 3,561 thousand in APAC and Other (3,568 thousand). (Match Group (Q4 2023 shareholder letter), Jan 2024)
- Match Group's Direct Revenue in 2023 was $1,744.6 million in the Americas, $933.4 million in Europe and $630.1 million in APAC and Other. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- Match Group's RPP in 2023 was $19.18 a month in the Americas, $17.43 in Europe and $14.75 in APAC and Other. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- In the third quarter of 2026, Match Group's Total Revenue was $891 million, down 3%, with Payers down 5% to 13.8 million and RPP up 3% to $21.19. (Match Group (Q3 2026 prepared remarks), Nov 2026)
These are Match Group's own operating figures for all its brands worldwide, in US dollars. Payers, Direct Revenue and RPP are the company's metrics as its filings name them. They are not survey shares and are not comparable with Pew's figures or with other companies' metrics.
How many people pay for Tinder and Hinge?
Tinder is losing payers and Hinge is gaining them, on Match Group's own reporting. The brand payer counts here are fourth-quarter or third-quarter figures as labelled, not full-year averages.
View data table
| Period | Value |
|---|---|
| Q4 2022 | 10.8m |
| Q4 2023 | 10.0m |
| Q4 2024 | 9.5m |
| Q4 2025 | 8.8m |
- Tinder's Direct Revenue was $1,862.9 million in 2025, down 4% on 2024. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- Tinder's Direct Revenue was $1,940.6 million in 2024, up 1% on 2023. (Match Group (Q4 2024 executive commentary), Feb 2025)
- Tinder's Direct Revenue was $1,794.5 million in 2022 and $1,917.6 million in 2023. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- In the fourth quarter of 2022, Tinder had 10.8 million Payers after 3% Payers growth. (Match Group (Q4 2022 shareholder letter), Jan 2023)
- In the fourth quarter of 2023, Tinder Payers declined 8% to 10.0 million while RPP rose 21% to $16.49 a month. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- In the fourth quarter of 2024, Tinder Payers declined 5% to 9.5 million and RPP grew 1% to $16.72. (Match Group (Q4 2024 executive commentary), Feb 2025)
- Tinder's RPP grew 5% to $17.63 a month in the fourth quarter of 2025. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- Tinder's monthly active users were down 9% year on year in the fourth quarter of 2025, compared with down 10% in the third quarter. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- New registrations worldwide were down 5% year on year in the fourth quarter of 2025, compared with down 12% in the second quarter, Match Group said in the Tinder part of its remarks. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- Tinder's monthly active users in Australia went from down 12% in January 2025 to down 9% year on year in December 2025. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- In the third quarter of 2026, Tinder's Direct Revenue was $480 million, down 2%, with Payers down 4% to 8.9 million and RPP up 2% to $18.02. (Match Group (Q3 2026 prepared remarks), Nov 2026)
- The decline in Tinder's monthly active users narrowed to 5.5% in the third quarter of 2026, a one-point improvement on the second quarter. (Match Group (Q3 2026 prepared remarks), Nov 2026)
All figures are Match Group's own, worldwide and in US dollars. The remarks cited here give the yearly change in Tinder's monthly active users, not a count.
How fast is Hinge growing?
- Hinge's Direct Revenue was $550.4 million in 2024, up 39% on 2023. (Match Group (Q4 2024 executive commentary), Feb 2025)
- Hinge's Direct Revenue was $283.7 million in 2022 and $396.5 million in 2023. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- In the fourth quarter of 2023, Hinge Payers grew 33% to 1.4 million and RPP rose 13% to $28.42 a month. (Match Group (Q4 2023 shareholder letter), Jan 2024)
- In the fourth quarter of 2024, Hinge Payers were up 19% to 1.6 million and RPP was up 7% to $30.42. (Match Group (Q4 2024 executive commentary), Feb 2025)
- In the fourth quarter of 2025, Hinge Payers were up 17% to 1.9 million and RPP grew 8% to $32.96. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- Hinge ended 2025 with over 3.3 million monthly active users in its European expansion markets, up from approximately 200 thousand at launch. (Match Group (Q4 2025 prepared remarks), Feb 2026)
- Hinge's monthly active users in its European expansion markets grew by nearly 50% in 2025, according to the headline of the results release. (Match Group (Q4 2025 results release), Feb 2026)
- In the third quarter of 2026, Hinge's Direct Revenue was $221 million, up 19%, with Payers up 23% to 2.3 million and RPP down 3% to $31.81. (Match Group (Q3 2026 prepared remarks), Nov 2026)
Hinge's Payers are quarterly figures for the quarter named. Its Direct Revenue figures are full-year totals.
How big are Bumble and Grindr?
Bumble is shrinking and Grindr is growing, on each company's own figures. Bumble Inc. reported fewer paying users and less revenue for 2025, while Grindr reported more users, more paying users and more revenue.
View data table
| Period | Value |
|---|---|
| 2023 | 3,720.7k |
| 2024 | 4,149.3k |
| 2025 | 3,672.1k |
- Bumble Inc. reported 3,720.7 thousand Total Paying Users for 2023 and 4,149.3 thousand for 2024, of which Bumble App Paying Users were 2,517.4 thousand and 2,807.3 thousand. (Bumble Inc. (Q4 2024 results release), Feb 2025)
- Bumble App Paying Users were 2,434.4 thousand for 2025. (Bumble Inc. (Q4 2025 results release), Mar 2026)
- Bumble Inc.'s Total Revenue decreased 9.9% to $965.7 million in 2025, compared to $1,071.6 million in 2024. (Bumble Inc. (Q4 2025 results release), Mar 2026)
- Bumble App Revenue decreased 9.6% to $783.0 million in 2025, compared to $866.3 million in 2024. (Bumble Inc. (Q4 2025 results release), Mar 2026)
- In 2024, Bumble Inc.'s revenue had increased 1.9% from $1,051.8 million in 2023, and Bumble App Revenue 2.5% from $844.8 million. (Bumble Inc. (Q4 2024 results release), Feb 2025)
- Bumble Inc.'s Total Average Revenue per Paying User (ARPPU) was $21.64 a month in 2025, against $21.23 in 2024; Bumble App ARPPU was $26.80, against $25.72. (Bumble Inc. (Q4 2025 results release), Mar 2026)
- Badoo App and Other ARPPU was $11.48 in 2025, against $11.85 in 2024. (Bumble Inc. (Q4 2025 results release), Mar 2026)
- In 2023, Bumble Inc.'s Total ARPPU was $23.03 and Bumble App ARPPU was $27.97. (Bumble Inc. (Q4 2024 results release), Feb 2025)
- In the second quarter of 2026, Bumble Inc.'s Total Revenue decreased 15.2% to $210.5 million and Bumble App Revenue decreased 14.7% to $171.7 million. (Bumble Inc. (Q2 2026 results release), Aug 2026)
- Bumble Inc.'s Total Paying Users decreased 16.4% to 3.2 million in the second quarter of 2026, compared to 3.8 million a year earlier, and Total ARPPU was $21.96. (Bumble Inc. (Q2 2026 results release), Aug 2026)
Bumble Inc.'s Paying Users, Match Group's Payers and Grindr's Average Paying Users are each company's own metric with its own definition. They are not added together or ranked against each other here.
How many people use Grindr?
- Grindr reported 13.3 million Average MAUs for 2023. (Grindr (Form 10-K 2025), Mar 2026)
- Grindr reported 1.3 million Average Paying Users for 2025, against 1.1 million for 2024 and 0.9 million for 2023. (Grindr (Form 10-K 2025), Mar 2026)
- Grindr says it had monthly active users in over 190 countries and territories as of 31 December 2025. (Grindr (Form 10-K 2025), Mar 2026)
- Grindr's revenue was $439.9 million in 2025, up 28% from $344.6 million in 2024. (Grindr (Q4 2025 results release), Feb 2026)
- Grindr's revenue was $141.4 million in the third quarter of 2026, up 22% from $115.8 million a year earlier, and $409.5 million over the nine months to September 2026, against $313.9 million. (Grindr (Q3 2026 results release), Nov 2026)
- In its third-quarter 2026 release, Grindr describes itself as serving nearly 16 million average monthly active users. (Grindr (Q3 2026 results release), Nov 2026)
- Grindr reported 1.4 million Average Paying Users in the third quarter of 2026, up 11% year on year, and ARPPU of $27.15, up 10%. (Grindr (Q3 2026 shareholder letter), Nov 2026)
- Grindr's App-Based Revenue grew 22% to $118 million in the third quarter of 2026, from $96 million, and its advertising revenue grew 23% to $24 million, from $19 million. (Grindr (Q3 2026 shareholder letter), Nov 2026)
These are Grindr's own figures, worldwide and in US dollars. Average MAUs count active users, most of whom do not pay.
How does Gen Z date?
Most US adults aged 18 to 24 live without a partner, and fewer Gen Z adults say they dated as teenagers than older generations do. Much of what is published about how Gen Z dates comes from the dating companies' own surveys, which are labelled as such below.
- 86% of US adults aged 18 to 24 were unpartnered in 2023, meaning not living with a spouse or partner, against 42% of those aged 25 to 39. (Pew Research Center (unpartnered adults 2025), Jan 2025)
- 56% of US Gen Z adults, and 54% of Gen Z men, said they were in a romantic relationship as teenagers, against 78% of Baby Boomers and 76% of Generation X. (Survey Center on American Life (Gen Z romance gap), Feb 2024)
- 44% of US Gen Z men report having no relationship experience at all during their teen years. (Survey Center on American Life (Gen Z romance gap), Feb 2024)
- 84% of Gen Z Hinge daters want to find new ways to build deeper connections with the people they are dating, in Hinge's own survey of its users. (Hinge (2025 Gen Z D.A.T.E. Report), Nov 2025)
- 48% of Gen Z men on Hinge are holding back from emotional intimacy because they do not want to seem "too much". (Hinge (2025 Gen Z D.A.T.E. Report), Nov 2025)
- 85% of Hinge daters are more likely to want a second date when they are asked thoughtful questions. (Hinge (2025 Gen Z D.A.T.E. Report), Nov 2025)
- 60% of younger Gen Z daters on Hinge, aged 18 to 22, are open to using AI to help them in dating. (Hinge (2025 Gen Z D.A.T.E. Report), Nov 2025)
- 72% of Gen Z men on Hinge have felt pressured to make the first move, rising to 76% among heterosexual men, compared with 58% of LGBTQIA+ men. (Hinge (2025 Gen Z D.A.T.E. Report), Nov 2025)
- 42% of heterosexual Gen Z women on Hinge feel that the people they date do not want deep conversations on the first few dates, while 65% of heterosexual Gen Z men say they do. (Hinge (2025 Gen Z D.A.T.E. Report), Nov 2025)
- 47% of US singles aged 18 to 39 view AI in romantic contexts negatively, while 64% can see AI helping their dating journey, in a Match Group survey in 2026. (Match Group (AI and romance survey 2026), Jun 2026)
- Two in five US singles aged 18 to 39 say they would refuse to date someone who uses an AI companion app, rising to 51% among women aged 18 to 24. (Match Group (AI and romance survey 2026), Jun 2026)
- 12% of 18 to 24-year-olds in the Match Group survey reported trying a companion app in the past three months. (Match Group (AI and romance survey 2026), Jun 2026)
- 72% of US teens aged 13 to 17 have used AI companions at least once, in a 2025 survey of 1,060 teens. (Common Sense Media (AI companions report 2025), Jul 2025)
- 33% of US teens aged 13 to 17 use AI companions for social interaction and relationships, including 8% for romantic or flirtatious interactions. (Common Sense Media (AI companions report 2025), Jul 2025)
- 81% of Gen Z singles and 78% of Millennial singles in the US are interested in dating or a relationship, compared with 69% of Gen X and 55% of Boomers, in the Match-funded Singles in America study. (Match (Singles in America 2026), Sep 2026)
Hinge surveyed its own users, and Match Group and Match surveyed US singles; these are company surveys and do not represent all young adults. Pew's figure is its analysis of Census Bureau data. The Survey Center on American Life and Common Sense Media run their own surveys, and each producer uses its own age bands for Gen Z.
How many adults are single?
It depends on the definition. Roughly four in ten US adults live without a spouse or partner, and in a 2022 survey more than half of single adults were not looking for a relationship or dates.
- 69% of US adults say they are married (51%), living with a partner (11%) or otherwise in a committed romantic relationship (8%). (Pew Research Center (marriage and dating facts 2024), Feb 2024)
- Among older age groups, 21% of US adults aged 30 to 49 are single, as are 30% of those aged 50 to 64 and 39% of those 65 and older. (Pew Research Center (marriage and dating facts 2024), Feb 2024)
- 51% of lesbian, gay or bisexual adults in the US are single, compared with 28% of straight adults. (Pew Research Center (marriage and dating facts 2024), Feb 2024)
- 56% of single US adults said in 2022 that they were not looking for a relationship or casual dates at that time. (Pew Research Center (marriage and dating facts 2024), Feb 2024)
- In February 2022, 63% of the single adults Pew asked about dating during the pandemic said it had got harder, 32% said it stayed about the same and 3% said it got easier. (Pew Research Center (marriage and dating facts 2024), Feb 2024)
- 47% of US adults said in 2019 that dating was harder than it was 10 years earlier, 19% that it was easier and 33% that it was about the same. (Pew Research Center (dating survey 2019), Aug 2020)
- 15% of US adults were single and looking for a relationship or dates in 2019, and single men were far more likely than single women to be looking (61% against 38%). (Pew Research Center (dating survey 2019), Aug 2020)
- 42% of US adults were unpartnered in 2023, meaning not living with a spouse or partner, down from 44% in 2019. (Pew Research Center (unpartnered adults 2025), Jan 2025)
- The share of US adults who were married rose from 50% to 51% between 2019 and 2023, and the share cohabiting with an unmarried partner from 6% to 7%. (Pew Research Center (unpartnered adults 2025), Jan 2025)
- A record-low 1.4% of married US adults got divorced in 2023, in Pew's words. (Pew Research Center (unpartnered adults 2025), Jan 2025)
- 38% of US adults aged 25 to 54 were unpartnered in 2019, up from 29% in 1990, and the share who were currently married fell from 67% to 53%. (Pew Research Center (unpartnered adults 2021), Oct 2021)
- In 2019, 39% of US men aged 25 to 54 were unpartnered, compared with 36% of women. (Pew Research Center (unpartnered adults 2021), Oct 2021)
- 42% of Black adults in the US are single, compared with 29% of other US adults, in a Pew survey conducted in 2025. (Pew Research Center (single Black adults 2026), Nov 2026)
- Among US singles, 53% of Black adults say they are looking for a relationship or dates, compared with 36% of White adults and 49% of Hispanic adults. (Pew Research Center (single Black adults 2026), Nov 2026)
- 77% of US adults aged 38 to 43 have lived with an unmarried romantic partner at some point in their lives, including 37% who have lived with two or more different people. (Pew Research Center (cohabitation 2026), Aug 2026)
- Two-thirds of US adults aged 38 to 43 who have lived with an unmarried partner went on to marry someone they cohabited with, and the median cohabiting relationship lasted 18 months. (Pew Research Center (cohabitation 2026), Aug 2026)
Two definitions are in use. In Pew's surveys, single means not married, not living with a partner and not in a committed relationship. Unpartnered, in Pew's analyses of Census Bureau data, means not living with a spouse or partner, so it includes people in relationships who live apart. The two are not comparable, and the age bases differ between releases.
What do US singles say they want?
- 72% of US singles are interested in or open to dating or a relationship: 16% say they are actively seeking a committed relationship and another 45% are not actively looking but would welcome one, in the Match-funded Singles in America study. (Match (Singles in America 2026), Sep 2026)
- 76% of US singles believe romantic love can last forever, 62% believe in love at first sight and 47% say they have experienced it. (Match (Singles in America 2026), Sep 2026)
- 49% of US singles have fallen for someone they were not initially attracted to, and 70% are open to a prenup or similar agreement. (Match (Singles in America 2026), Sep 2026)
- US singles in the study put peace and emotional safety ahead of passion and excitement by 34% to 14%, and women by 40% to 9%. (Match (Singles in America 2026), Sep 2026)
Singles in America is funded by Match and conducted with researchers at the Kinsey Institute. It is a company-funded survey of US singles and is not comparable with Pew's surveys.
Are Americans marrying later?
Yes. Men and women in the US both marry for the first time several years later than they did in the 1970s, and the marriage rate is lower than it was in 2000.
View data table
| Period | Value |
|---|---|
| 2000 | 8.2 |
| 2005 | 7.6 |
| 2010 | 6.8 |
| 2015 | 6.9 |
| 2019 | 6.1 |
| 2020 | 5.1 |
| 2021 | 6.0 |
| 2022 | 6.2 |
| 2023 | 6.1 |
- The estimated median age at first marriage in the US was 23.2 for men and 20.8 for women in 1970, 24.7 and 22.0 in 1980, and 26.1 and 23.9 in 1990. (US Census Bureau (median age table MS-2), Nov 2025)
- It was 26.8 for men and 25.1 for women in 2000, 28.2 and 26.1 in 2010, and 29.2 and 27.1 in 2015. (US Census Bureau (median age table MS-2), Nov 2025)
- More recently it was 30.5 for men and 28.1 for women in 2020, 30.1 and 28.2 in 2022, 30.2 and 28.4 in 2023, and 30.2 and 28.6 in 2024. (US Census Bureau (median age table MS-2), Nov 2025)
- 25% of 40-year-olds in the US had never been married as of 2021, which Pew calls a record high, up from 20% in 2010 and 6% in 1980. (Pew Research Center (never-married 40-year-olds), Jun 2023)
- 51,397 thousand men and 45,270 thousand women aged 15 and over in the US had never married in 2025, against 32,253 thousand men and 27,763 thousand women in 2000. (US Census Bureau (marital status table MS-1), Nov 2025)
- In between, the never-married counts were 40,206 thousand men and 34,037 thousand women in 2010, and 45,279 thousand men and 40,084 thousand women in 2019. (US Census Bureau (marital status table MS-1), Nov 2025)
- Fewer than half (47%) of US households in 2025 were married-couple households, against nearly two-thirds (66%) 50 years earlier. (US Census Bureau (Families and Living Arrangements 2025), Dec 2025)
- There were 39.7 million one-person households in the US in 2025, 29% of all households, up from 20% in 1975. (US Census Bureau (Families and Living Arrangements 2025), Dec 2025)
- The US marriage rate was 6.1 per 1,000 total population in 2023, on a provisional count of 2,041,926 marriages. (CDC NCHS (marriage rates 2000-2023), Mar 2025)
- The US marriage rate was 8.2 per 1,000 total population in 2000, 7.6 in 2005, 6.8 in 2010 and 6.9 in 2015. (CDC NCHS (marriage rates 2000-2023), Mar 2025)
- The US marriage rate was 6.1 per 1,000 in 2019, 5.1 in 2020, 6.0 in 2021 and 6.2 in 2022. (CDC NCHS (marriage rates 2000-2023), Mar 2025)
The Census Bureau estimates the median age at first marriage and the never-married population from its household survey. The National Center for Health Statistics publishes provisional counts of marriages per 1,000 total population. Pew's figure for 40-year-olds is its analysis of Census Bureau data. These are different measures.
How do marriage rates compare in Europe, the UK and Australia?
The EU's crude marriage rate has fallen by more than half since 1964, on Eurostat's figures. National statistics for England and Wales and for Australia are given separately, each on its own definition.
View data table
| Period | Value |
|---|---|
| 1964 | 8.0 |
| 1989 | 6.4 |
| 2000 | 5.2 |
| 2007 | 5.0 |
| 2018 | 4.5 |
| 2019 | 4.3 |
| 2020 | 3.2 |
| 2024 | 3.9 |
- An estimated 1.7 million marriages took place in the EU in 2024, or 3.9 marriages for every 1,000 persons. (Eurostat (marriage and divorce statistics), Mar 2026)
- The EU crude marriage rate was 8.0 per 1,000 persons in 1964, with intermediate peaks of 6.4 in 1989, 5.2 in 2000, 5.0 in 2007 and 4.5 in 2018. (Eurostat (marriage and divorce statistics), Mar 2026)
- The EU crude marriage rate dropped from 4.3 per 1,000 persons in 2019 to 3.2 in 2020. (Eurostat (marriage and divorce statistics), Mar 2026)
- In 2024 the highest crude marriage rates in the EU were reported in Latvia (5.5 marriages per 1,000 persons), Romania (5.3) and Austria (5.0), and the lowest in Italy (2.9), Slovenia (3.0) and Bulgaria (3.2). (Eurostat (marriage and divorce statistics), Mar 2026)
- 41.1% of live births in the EU were outside marriage in 2024, up from 17.7% in 1993. (Eurostat (marriage and divorce statistics), Mar 2026)
- Births outside marriage outnumbered births inside marriage in Bulgaria (61.9%), France (59.7%), Portugal (59.2%), Sweden (57.1%), Slovenia (55.5%) and Estonia (50.7%). (Eurostat (marriage and divorce statistics), Mar 2026)
- Young people in the EU left their parents' home at an average age of 26.3 years in 2025, up slightly from 26.2 in 2024. (Eurostat (leaving the parental home 2025), Sep 2026)
- The highest average ages of leaving home in 2025 were recorded in Croatia (31.5 years), Greece and Slovakia (both 30.9) and Spain and Italy (both 30.2), and the lowest in Finland (21.4), Denmark (21.8) and Estonia and Lithuania (both 22.7). (Eurostat (leaving the parental home 2025), Sep 2026)
- The OECD average crude marriage rate was 4.3 marriages per 1,000 people in 2022; Colombia's was 1.4, while Hungary, Latvia, Türkiye and the United States were above 6. (OECD (Family Database SF3.1), May 2025)
- On average across OECD countries, the mean age at which women first marry is 31.0 and the mean age for men is 33.4. (OECD (Family Database SF3.1), May 2025)
The rates use different denominators: Eurostat and the OECD count marriages per 1,000 persons, the ONS per 1,000 unmarried men or women, and the ABS per 1,000 people aged 16 and over. The ONS and ABS median ages cover all marriages, so they are not comparable with the US median age at first marriage or the OECD mean age at first marriage.
How many people marry in England and Wales?
- There were 231,949 marriages and civil partnerships in England and Wales in 2023, an 8.6% decrease from 253,776 in 2022. (ONS (marriages in England and Wales 2023), Nov 2025)
- Opposite-sex marriages made up 93.5% of the 2023 total in England and Wales, or 216,901. (ONS (marriages in England and Wales 2023), Nov 2025)
- There were 18.1 opposite-sex marriages per 1,000 unmarried men and 16.4 per 1,000 unmarried women in England and Wales in 2023. (ONS (marriages in England and Wales 2023), Nov 2025)
- The median age at opposite-sex marriage in England and Wales in 2023 was 34.8 years for men and 33.0 years for women, which the ONS says remained among the highest median ages recorded. (ONS (marriages in England and Wales 2023), Nov 2025)
- For same-sex marriages in England and Wales in 2023, the median age was 37.4 years for men and 34.0 for women, and 59.8% of same-sex marriages were between women. (ONS (marriages in England and Wales 2023), Nov 2025)
- 36.8% of people aged 16 and over in England and Wales (18,572,052) had never married or formed a civil partnership in 2024, up from 33.9% (15,818,480) in 2014. (ONS (marital status estimates 2024), Oct 2025)
- The married or civil partnered share in England and Wales fell from 51.5% in 2014 to 49.5% in 2024, while the share cohabiting without being married rose from 11.9% to 12.9%, equivalent to 6.5 million people in 2024. (ONS (marital status estimates 2024), Oct 2025)
- Around 1 in 4 (25.1%) of those aged 16 to 29 in England and Wales were living in a couple in 2024. (ONS (marital status estimates 2024), Oct 2025)
- In the census, the share of adults in England and Wales who had never married or been in a civil partnership increased every decade, from 26.3% in 1991 to 37.9% in 2021. (ONS (Census 2021 marital status), Feb 2023)
- Among those aged 25 to 29 in England and Wales, the never-married share rose from 73.9% in 2011 to 84.2% in 2021, and among those aged 30 to 34 from 49.2% to 58.9%. (ONS (Census 2021 marital status), Feb 2023)
These figures cover England and Wales, not the whole UK. The 2024 marital status estimates and the Census 2021 figures come from different sources and are not one series.
How many people marry in Australia?
- 118,804 marriages were registered in Australia in 2025, 1.7% fewer than the 120,844 registered in 2024. (ABS (Marriages and Divorces 2025), Jul 2026)
- Australia's crude marriage rate was 5.3 marriages per 1,000 people aged 16 and over in 2025, down slightly from 5.5 in 2024 and 2023. (ABS (Marriages and Divorces 2025), Jul 2026)
- The median age at marriage in Australia in 2025 was 32.7 years for males and 31.2 years for females, and 4,636 marriages were registered for couples of the same or non-binary gender. (ABS (Marriages and Divorces 2025), Jul 2026)
How many couples are same-sex or interracial?
Same-sex couple households have nearly doubled in the US since 2005, on Census Bureau counts. Married same-sex couples are more often interracial than married opposite-sex couples.
View data table
| Period | Value |
|---|---|
| 1996 | 27% |
| 2004 | 42% |
| 2016 | 61% |
| 2025 | 68% |
- There were about 1.4 million same-sex couple households in the US in 2024, nearly double the number in 2005. (US Census Bureau (same-sex couple households 2024), Apr 2026)
- Roughly 836,000 same-sex couple households in the US were married in 2024, up from about 392,000 in 2005, and 551,000 were unmarried, up from about 385,000. (US Census Bureau (same-sex couple households 2024), Apr 2026)
- Female same-sex married couple households in the US more than doubled from about 178,000 in 2005 to about 450,000 in 2024. (US Census Bureau (same-sex couple households 2024), Apr 2026)
- 31.3% of same-sex married couple households in the US were interracial in 2024, against 19.5% of opposite-sex married couple households. (US Census Bureau (same-sex couple households 2024), Apr 2026)
- The District of Columbia had the highest percentage of same-sex couple households of any state or state equivalent in 2024, at 3.2%. (US Census Bureau (same-sex couple households 2024), Apr 2026)
- The median annual household income of male same-sex couples in the US was $140,500 in 2024, against $108,500 for female same-sex couples. (US Census Bureau (same-sex couple households 2024), Apr 2026)
- 17% of US newlyweds in 2015 had a spouse of a different race or ethnicity, up from 3% in 1967. (Pew Research Center (intermarriage 2017), May 2017)
- In 2015, 29% of Asian newlyweds in the US had a spouse of a different race or ethnicity, as did 27% of Hispanic, 18% of Black and 11% of White newlyweds. (Pew Research Center (intermarriage 2017), May 2017)
- 9% of US adults identified as LGBTQ+ in 2025, more than double the 3.5% of 2012. (Gallup (LGBTQ+ identification 2026), Feb 2026)
- 23% of US adults under 30 identify as LGBTQ+, compared with 10% of those aged 30 to 49 and 3% or less of those aged 50 and older. (Gallup (LGBTQ+ identification 2026), Feb 2026)
- Nearly one in four Gen Z adults in the US identify as something other than heterosexual, on Gallup's 2025 interviews. (Gallup (LGBTQ+ identification 2026), Feb 2026)
- 55% of cohabiting same-sex couples in the US are married, down slightly from a high of 61% between June 2016 and June 2017 and up from 38% before the Obergefell ruling. (Gallup (LGBTQ+ marriage 2025), Jun 2025)
- 51.1% of LGBTQ+ adults in the US report that they are single or have never married; by comparison, 23.7% of all US adults have never married. (Gallup (LGBTQ+ marriage 2025), Jun 2025)
- 0.7% of all US adults are currently in a same-sex marriage. (Gallup (LGBTQ+ marriage 2025), Jun 2025)
- 68% of US adults supported legal same-sex marriage in May 2025, against 27% in Gallup's first reading in 1996, 42% in 2004 and 61% in 2016. (Gallup (same-sex marriage support 2025), May 2025)
- Support for same-sex marriage was 88% among Democrats, 76% among independents and 41% among Republicans in 2025, and 64% of Americans considered gay or lesbian relations morally acceptable. (Gallup (same-sex marriage support 2025), May 2025)
- Same-sex marriages were 2.3% of all marriages on average across OECD countries in 2022 or the closest year available, and 56% of them were between women. (OECD (Family Database SF3.1), May 2025)
- By country, same-sex marriages were 3.4% of all marriages in Spain and Costa Rica, 3.3% in the United Kingdom, 3.2% in Australia, 2.9% in Belgium and France, 2.7% in Ireland, 2.6% in Germany, 2.1% in the Netherlands and 1.5% in Sweden. (OECD (Family Database SF3.1), May 2025)
The Census Bureau counts households, Gallup polls US adults by telephone, and Pew's intermarriage figure covers people who married in 2015. The Census interracial share covers all married couple households in 2024, so it is not comparable with Pew's newlywed figure. The OECD table uses the latest year available for each country.
How much money is lost to romance scams?
Hundreds of millions of dollars a year in the US on the FBI's complaint data alone. The FBI, the FTC, UK Finance and Australia's National Anti-Scam Centre each count only what is reported to them, so their totals are given separately and never added together.
View data table
| Period | Value |
|---|---|
| 2023 | 17,823 |
| 2024 | 17,910 |
| 2025 | 23,159 |
- The FBI's Internet Crime Complaint Center counted 17,823 confidence and romance fraud complaints in 2023 and 17,910 in 2024. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- Reported losses in IC3's confidence and romance category were $652,544,805 in 2023 and $672,009,052 in 2024. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- People aged 60 and over filed 10,188 confidence and romance complaints with IC3 in 2025, against 7,626 in 2024 and 6,740 in 2023. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- Reported confidence and romance losses among complainants aged 60 and over were $584,032,745 in 2025, against $389,312,356 in 2024 and $356,888,968 in 2023. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- By age group in 2025, IC3 counted 393 confidence and romance complaints from people under 20, 1,886 from those aged 20-29, 2,501 from those aged 30-39, 3,010 from those aged 40-49 and 3,745 from those aged 50-59. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- 5,925 confidence and romance complaints to IC3 in 2025 had a cryptocurrency nexus, with reported losses of $394,787,515. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- Victims lost $19,041,653 to confidence and romance scams with a likely AI nexus in 2025, on IC3's figures. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
- IC3 received 1,008,597 complaints of all kinds in 2025, with reported losses of $20.877 billion, a 26% increase in losses from 2024. (FBI IC3 (2025 Internet Crime Report), Apr 2026)
IC3 counts complaints filed with the FBI and the losses complainants report. Its confidence and romance category is its own definition, and its figures are not comparable with the FTC's reports.
How many romance scams are reported to the FTC?
- Nearly 70,000 people reported a romance scam to the FTC in 2022, with reported losses of $1.3 billion and a median reported loss of $4,400. (FTC (romance scams Data Spotlight 2023), Feb 2023)
- 40% of people who said they lost money to a romance scam in 2022 said the contact started on social media. (FTC (romance scams Data Spotlight 2023), Feb 2023)
- The FTC received 64,003 romance scam reports in 2023, with reported losses of $1.14 billion and median losses per person of $2,000. (FTC (romance scams blog 2024), Feb 2024)
- Nearly 60% of people who reported losing money to a romance scam to the FTC in 2025 said it started on a social media platform. (FTC (social media scams Data Spotlight 2026), Apr 2026)
- Reported losses to scams of all kinds that started on social media reached $2.1 billion in 2025, against $261 million in 2020. (FTC (social media scams Data Spotlight 2026), Apr 2026)
The FTC counts reports made to it by US consumers. They are a separate reporting system from IC3, and the two are not added together or compared.
How many romance scams are reported in the UK?
- UK Finance counted 2,325 romance scam cases in 2020, 3,270 in 2021, 3,649 in 2022, 4,160 in 2023 and 5,210 in 2024; the 2025 total was 22% higher than in 2024. (UK Finance (Annual Fraud Report 2026), Jun 2026)
- Romance scam losses in the UK were £17.8 million in 2020, £30.9 million in 2021, £31.3 million in 2022, £36.5 million in 2023 and £31.8 million in 2024; the 2025 total was 23% higher than in 2024. (UK Finance (Annual Fraud Report 2026), Jun 2026)
- £26.2 million was returned to victims of romance scams in the UK in 2025, 67% of all losses related to romance scams. (UK Finance (Annual Fraud Report 2026), Jun 2026)
- UK Finance describes the 2025 case total as the highest ever reported and the fifth consecutive year in which an increase has been reported. (UK Finance (Annual Fraud Report 2026), Jun 2026)
- Romance scams in the UK involved 9.7 payments on average per scam in 2025, the highest of all eight scam types in UK Finance's report. (UK Finance (Annual Fraud Report 2026), Jun 2026)
UK Finance is the banking and finance industry body. Its figures cover authorised push payment romance scams reported by its members, in pounds.
How much is lost to romance scams in Australia?
- Combined reported losses to romance scams in Australia were $139.9 million in 2025, in Australian dollars, down 10.8% from $156.8 million in 2024. (National Anti-Scam Centre (Targeting scams report 2025), Mar 2026)
- By reporting channel, romance scam losses in Australia in 2025 were $28.7 million at Scamwatch, $44.9 million at ReportCyber, $50.9 million at AFCX and $68.7 million at IDCARE, before adjustments for overlap. (National Anti-Scam Centre (Targeting scams report 2025), Mar 2026)
- People aged 55 to 64 in Australia reported $7.1 million in losses to romance scams to Scamwatch in 2025, 7.8% higher than in 2024. (National Anti-Scam Centre (Targeting scams report 2025), Mar 2026)
The National Anti-Scam Centre is part of the ACCC. Its combined total draws on several Australian reporting channels, in Australian dollars, and is not comparable with the US or UK figures.
How common is dating violence?
Dating violence is measured in several official surveys, each with its own population and definition. The figures below are given by producer and are not comparable with one another.
- Among US high school students who dated, physical dating violence was reported by 10.2% of female and 6.7% of male students in 2021, and sexual dating violence by 15.3% of female and 4.0% of male students. (CDC (MMWR, YRBS 2021), Apr 2023)
- By sexual identity, physical dating violence was reported by 6.2% of heterosexual, 14.1% of lesbian or gay and 16.1% of bisexual US high school students who dated, and sexual dating violence by 6.6%, 12.0% and 20.8%. (CDC (MMWR, YRBS 2021), Apr 2023)
- 11.0% of US high school students reported sexual violence by anyone in the past 12 months in 2021, whether or not it involved a dating partner. (CDC (MMWR, YRBS 2021), Apr 2023)
- 8.5% of US high school students in 2021 reported experiencing forced sex in their lifetime. (CDC (MMWR, YRBS 2021), Apr 2023)
- The share of US high school students who were ever forced to have sex was 7% in each survey from 2013 to 2019, 8% in 2021 and 9% in 2023. (CDC (YRBS trends report 2013-2023), Aug 2024)
- The share of US high school students who experienced sexual violence by anyone in the past year was 10% in 2017 and 11% in 2019, 2021 and 2023. (CDC (YRBS trends report 2013-2023), Aug 2024)
- In 2023, nearly 2 in 10 female US high school students experienced sexual violence during the past year. (CDC (YRBS trends report 2013-2023), Aug 2024)
The CDC's dating violence rates come from its 2021 school survey and apply to students who dated in the past 12 months. The 2013-2023 trend figures cover sexual violence by anyone and are not specific to dating. None of these figures is specific to dating apps.
How common is intimate partner violence among adults?
- More than 1 in 3 US women (nearly 43.5 million) and more than 1 in 6 US men (20.7 million) have experienced contact sexual violence, physical violence or stalking by an intimate partner in their lifetime, in the CDC's 2023/2024 National Intimate Partner and Sexual Violence Survey. (CDC (intimate partner violence, NISVS), Aug 2026)
- Among US women, 19.7% have experienced contact sexual violence by an intimate partner, 22.5% physical violence and 12.2% stalking; among US men the shares are 4.4%, 13.7% and 4.2%. (CDC (intimate partner violence, NISVS), Aug 2026)
- About 16 million US women and 11 million US men said that they first experienced intimate partner violence before age 18, in the 2016/2017 wave of the same survey. (CDC (intimate partner violence, NISVS), Aug 2026)
- The US National Crime Victimization Survey counted 782,900 intimate partner violence victimizations in 2024, a rate of 2.7 per 1,000 persons aged 12 and over, against 629,820 (2.2 per 1,000) in 2023. (Bureau of Justice Statistics (Criminal Victimization 2024), Sep 2025)
- Earlier US counts were 484,830 intimate partner violence victimizations in 2020 (1.7 per 1,000), 473,730 in 2021 (1.7) and 951,930 in 2022 (3.4). (Bureau of Justice Statistics (Criminal Victimization 2024), Sep 2025)
- 416,580 people in the US experienced one or more violent victimizations by an intimate partner in 2024, against 296,260 in 2023. (Bureau of Justice Statistics (Criminal Victimization 2024), Sep 2025)
- 60.8% of intimate partner violence victimizations in the US were reported to police in 2024, against 47.2% in 2023, and 23.6% of rape and sexual assault victimizations were reported in 2024. (Bureau of Justice Statistics (Criminal Victimization 2024), Sep 2025)
- In England and Wales, an estimated 7.8% of people aged 16 and over, about 3.8 million, experienced domestic abuse in the year ending March 2025: 9.1% of females and 6.5% of males. (ONS (domestic abuse overview 2025), Nov 2025)
- 6.1% of people aged 16 and over in England and Wales experienced domestic abuse by a partner or ex-partner in that year, against 2.7% by a family member, and 25.8% had experienced domestic abuse since the age of 16. (ONS (domestic abuse overview 2025), Nov 2025)
- In Australia, 920,300 women (9.3%) and 224,000 men (2.3%) have experienced violence by a boyfriend, girlfriend or date since the age of 15; the ABS marks the estimate for men as having a high relative standard error. (ABS (Personal Safety 2021-22), Mar 2023)
- 23% of women and 7.3% of men in Australia have experienced violence by an intimate partner, and the 12-month prevalence of intimate partner violence for women decreased from 2.3% in 2016 to 1.5% in 2021-22. (ABS (Personal Safety 2021-22), Mar 2023)
- In the EU, 17.7% of women aged 18 to 74 have experienced physical violence or threats or sexual violence by an intimate partner over their lives, and 31.8% when psychological violence is included. (Eurostat, FRA and EIGE (EU gender-based violence survey), Nov 2024)
- 5.3% of women in the EU experienced physical violence or threats, sexual violence or psychological violence by an intimate partner in the 12 months before the survey, and 30.7% have experienced physical violence or threats or sexual violence by any perpetrator over their lifetime. (Eurostat, FRA and EIGE (EU gender-based violence survey), Nov 2024)
These surveys use different definitions, age ranges and recall periods: the CDC measures lifetime experience among US adults, the Bureau of Justice Statistics counts victimizations in a year among people aged 12 and over, the ONS covers England and Wales, the ABS covers Australia and the EU survey covers women aged 18 to 74. They are not comparable and none is specific to dating apps.
Glossary
- Payers
- Match Group's term for paying users of its brands, reported as an average for a quarter or a year.
- RPP
- Revenue per Payer: Match Group's average monthly revenue for each Payer.
- Direct Revenue
- Match Group's revenue from the users of its services, as distinct from advertising and other indirect revenue.
- Total Paying Users
- Bumble Inc.'s count of paying users across the Bumble app, Badoo and its other apps.
- ARPPU
- Average revenue per paying user, the metric Bumble Inc. and Grindr report. Each company defines it for itself.
- MAU
- Monthly active users: people who use an app in a month, whether or not they pay.
- Online dating users
- In Pew's surveys, US adults who have ever used a dating site or app.
- LGB
- Lesbian, gay or bisexual, the grouping Pew uses in its online dating surveys.
- HCMST
- How Couples Meet and Stay Together, the survey series behind the Stanford-led study of how US couples met.
- Single and unpartnered
- In Pew's surveys, single means not married, living with a partner or in a committed relationship. Unpartnered means not living with a spouse or partner.
- Median age at first marriage
- The age by which half of those marrying for the first time have married, as estimated by the US Census Bureau.
- Crude marriage rate
- Marriages in a year per 1,000 people. Producers use different population bases.
- IC3
- The FBI's Internet Crime Complaint Center, which takes complaints about internet crime in the US.
- FTC
- The US Federal Trade Commission, which collects fraud reports from consumers.
- APP scam
- Authorised push payment scam: the victim is tricked into sending a payment themselves. UK Finance reports romance scams on this basis.
- YRBS
- The Youth Risk Behavior Survey, the CDC's survey of US high school students.
- NISVS
- The National Intimate Partner and Sexual Violence Survey, run by the CDC among US adults.
Methodology and sources
Figures come from the organisations that produce each measure: Pew Research Center and Gallup surveys of US adults, the Stanford-led How Couples Meet and Stay Together study published in PNAS, results releases and filings from Match Group, Bumble Inc. and Grindr, the FBI Internet Crime Complaint Center, the Federal Trade Commission, UK Finance, Australia's National Anti-Scam Centre, the CDC, the Bureau of Justice Statistics, the US Census Bureau, Eurostat, the ONS, the ABS, the OECD, Japan's IPSS, the Australian Institute of Criminology, Bitkom, Common Sense Media and the Survey Center on American Life, plus surveys run or funded by Hinge, Match Group and Match, which are labelled as company surveys. Each figure links to the document that published it, with its date, and source labels name the report. Survey shares, company operating figures, academic couple studies, official marriage statistics and fraud reports measure different things and are kept apart. Company figures are each company's own reporting under its own metric names, and Tinder and Hinge payer counts are quarterly figures labelled with their quarter. Where a source gave two values for the same figure or a figure could not be confirmed, it is left out. The page is reviewed every month.
- ABS (Marriages and Divorces 2025) · Jul 2026
- ABS (Personal Safety 2021-22) · Mar 2023
- Australian Institute of Criminology (Research Report 25) · Oct 2022
- Bitkom (online dating survey 2024) · Feb 2024
- Bitkom (online dating survey 2025) · Mar 2025
- Bumble Inc. (Q2 2026 results release) · Aug 2026
- Bumble Inc. (Q4 2024 results release) · Feb 2025
- Bumble Inc. (Q4 2025 results release) · Mar 2026
- Bureau of Justice Statistics (Criminal Victimization 2024) · Sep 2025
- CDC (intimate partner violence, NISVS) · Aug 2026
- CDC (MMWR, YRBS 2021) · Apr 2023
- CDC (YRBS trends report 2013-2023) · Aug 2024
- CDC NCHS (marriage rates 2000-2023) · Mar 2025
- Common Sense Media (AI companions report 2025) · Jul 2025
- Eurostat (leaving the parental home 2025) · Sep 2026
- Eurostat (marriage and divorce statistics) · Mar 2026
- Eurostat, FRA and EIGE (EU gender-based violence survey) · Nov 2024
- FBI IC3 (2025 Internet Crime Report) · Apr 2026
- FTC (romance scams blog 2024) · Feb 2024
- FTC (romance scams Data Spotlight 2023) · Feb 2023
- FTC (social media scams Data Spotlight 2026) · Apr 2026
- Gallup (LGBTQ+ identification 2026) · Feb 2026
- Gallup (LGBTQ+ marriage 2025) · Jun 2025
- Gallup (same-sex marriage support 2025) · May 2025
- Grindr (Form 10-K 2025) · Mar 2026
- Grindr (Q3 2026 results release) · Nov 2026
- Grindr (Q3 2026 shareholder letter) · Nov 2026
- Grindr (Q4 2025 results release) · Feb 2026
- Hinge (2025 Gen Z D.A.T.E. Report) · Nov 2025
- IPSS Japan (17th National Fertility Survey) · Sep 2026
- Match (Singles in America 2026) · Sep 2026
- Match Group (AI and romance survey 2026) · Jun 2026
- Match Group (Q3 2026 prepared remarks) · Nov 2026
- Match Group (Q4 2022 shareholder letter) · Jan 2023
- Match Group (Q4 2023 shareholder letter) · Jan 2024
- Match Group (Q4 2024 executive commentary) · Feb 2025
- Match Group (Q4 2024 results release) · Feb 2025
- Match Group (Q4 2025 prepared remarks) · Feb 2026
- Match Group (Q4 2025 results release) · Feb 2026
- National Anti-Scam Centre (Targeting scams report 2025) · Mar 2026
- OECD (Family Database SF3.1) · May 2025
- ONS (Census 2021 marital status) · Feb 2023
- ONS (domestic abuse overview 2025) · Nov 2025
- ONS (marital status estimates 2024) · Oct 2025
- ONS (marriages in England and Wales 2023) · Nov 2025
- Pew Research Center (cohabitation 2026) · Aug 2026
- Pew Research Center (dating survey 2019) · Aug 2020
- Pew Research Center (intermarriage 2017) · May 2017
- Pew Research Center (LGB online daters 2020) · Apr 2020
- Pew Research Center (marriage and dating facts 2024) · Feb 2024
- Pew Research Center (never-married 40-year-olds) · Jun 2023
- Pew Research Center (online dating survey 2022) · Feb 2023
- Pew Research Center (single Black adults 2026) · Nov 2026
- Pew Research Center (unpartnered adults 2021) · Oct 2021
- Pew Research Center (unpartnered adults 2025) · Jan 2025
- Rosenfeld, Thomas and Hausen (authors' manuscript) · Jul 2019
- Rosenfeld, Thomas and Hausen (PNAS 2019) · Aug 2019
- Survey Center on American Life (Gen Z romance gap) · Feb 2024
- Tinder (press room) · 2026
- UK Finance (Annual Fraud Report 2026) · Jun 2026
- US Census Bureau (Families and Living Arrangements 2025) · Dec 2025
- US Census Bureau (marital status table MS-1) · Nov 2025
- US Census Bureau (same-sex couple households 2024) · Apr 2026